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Interviews
Interview: Adriana Galijasevic - Part 2
October 12. 2018

With her shock of trademark red hair, Adriana is hard to miss in the sea of blue that is the denim industry. But her ideas about denim’s role in innovation and how the jeans industry must focus not on being “less bad” but rather on actually being “good” for the environment stand out even more. In her role as Denim & Sustainability Expert at G-Star, Adriana focuses on implementing her radical ideas.

+ Where are we going and will G-Star RAW lead us to the finish line?

Being a future-minded company, we also believe it is our responsibility to take the leadership within the denim industry. We continuously experiment and develop new sustainable design innovations using denim as our canvas. Our launch of world’s first Cradle to Cradle Gold Certified™ Denim Fabric and our Most Sustainable Jeans Ever in February 2018 represents a holistic approach to denim design and also serves as a stepping-stone towards a circular future in the denim industry – a future that’s based on Cradle to Cradle principles.

+ What is one hurdle to innovation and how do you combat it?

There are the usual challenges, such as costs and time. However, the biggest challenge is how to scale and accelerate the adaptation of our innovations in order to have a meaningful impact. We as a brand alone cannot change the entire denim industry. This is why, when we developed the world’s first Cradle to Cradle Gold Certified Denim Fabric with our partners, we made our findings open access for other brands to use via the Fashion Positive Library. Furthermore, our design and creation of this most sustainable denim fabric in the world sets the new standard when it comes to the principles on how we design our future denim fabrics as well as how we optimize our existing ones.
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Interviews
October 12. 2018
Interview: Adriana Galijasevic - Part 2
With her shock of trademark red hair, Adriana is hard to miss in the sea of blue that is the denim industry.…
Interviews
October 12. 2018
Interview: Adriana Galijasevic - Part 1
With her shock of trademark red hair, Adriana is hard to miss in the sea of blue that is the denim industry.…
Interviews
October 12. 2018
Interview: Fernando Moncayo Castillo
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Interview: Andrea Venier
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Interview: Ralph Tharpe
In his 40 years in the cotton textile industry, Ralph Tharpe has worn many hats at some of the denim industry’s most established…
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Interview: Tricia Carey
More than seventeen years ago Tricia started with Courtaulds Fibers NY to develop the marketing for an innovative new fiber, called TENCEL®.…
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Interview: Dr. Christina Raab
Christina Raab is globally responsible for the implementation and strategic regionalisation of the ZDHC activities - including the establishment and leadership of…
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Interview: Buxton Midyette
Buxton has more than 25 years of experience in the cotton industry. His background includes working as a Strategy Consultant specializing in…
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Interview: Alberto de Conti
Alberto De Conti is arguably the only biochemist that moved from genes to jeans. He began his career working on enzymatic applications…
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Interview: Alberto Candiani
Alberto Candiani is the fourth generation of Candiani to work in the textile industry. Candiani Denim is celebrating its 80th anniversary this…
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